ZEYZANI
BEHIND THE DESIGNS
Before the brand, there was a woman who refused to follow the script
Zeynep Marasheski, professionally known as Zeynep Yurderi, doesn't just design products; she builds experiences women step into.
Born and raised in Turkey, she left everything behind at 18 to pursue a future in the United States. What followed wasn’t a straight path; it was a series of bold decisions, risks, and reinventions that would eventually define her.
After years in the corporate world, Zeynep walked away from stability to build something of her own and founded ZEYZANI in 2009; a brand rooted in individuality, craftsmanship, and unapologetic self-expression.
What started as a small idea quickly evolved into an internationally recognized label. Her designs have been worn by icons including Dolly Parton, Jennifer Lopez, and Whoopi Goldberg, and featured across major television platforms and media outlets.
In 2023, her work was further recognized with a Business Excellence Award, being named one of the NJ's Business Women of Excellence, and receiving a Congressional Proclamation from the United States House of Representatives for her impact in business, innovation, and leadership.
Over the years, Zeyzani has grown into an internationally recognized brand. But success in fashion was never the final destination; it was the foundation.
RECOGNITION & MILESTONES
A legacy shaped by vision, craftsmanship, and recognition across the global fashion landscape.
LEGACY
Today, ZEYZANI stands as the original pioneer in integrating suzani textiles and traditional Turkish artistry into modern footwear design.
Widely imitated, yet never replicated; its distinction lies in uncompromising craftsmanship, cultural authenticity, and a deeply personal connection to every piece created.
A NEW CHAPTER
In the fall of 2025, Zeynep Marasheski, professionally known as Zeynep Yurderi, stepped into a more personal and powerful space with the launch of "Between Us: Mother–Daughter Unfiltered" Podcast with her daughter Tara Khaleesi (12 years old at the time) as her co-host.
Together, they explore modern parenting, emotional intelligence, relationships, identifying red flags early in both friendships and relationships, setting healthy boundaries, and the realities of growing up in today’s world; without filters, without scripts, and without pretending everything is perfect.
What began as honest conversations between a mother and daughter quickly resonated on a much larger scale. Zeynep and Tara Khaleesi's podcast is not curated, polished, or performative. It is real.
Within its first season, Between Us Mother Daughter Unfiltered landed in the top 10% of all podcasts worldwide, and has continued to hold its position; a reflection of its authenticity, relatability, and impact. Between Us Mother Daughter Unfiltered can be found on Apple Podcasts, Spotify, and all major platforms.
BEYOND THE BRAND
Whether through a custom-designed piece or an unfiltered conversation, her goal remains the same: To create something that makes people feel seen, understood, and empowered.
And today, Zeynep’s focus is larger than fashion. Through Between Us Mother Daughter Unfiltered, she is building a platform with her daughter Tara Khaleesi, that connects generations, challenges norms, and opens conversations many people were never taught how to have, with the same core belief she grounded her work across both design and conversationL
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Authenticity over perfection
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Emotional intelligence as a life skill
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Breaking generational cycles, not repeating them
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Raising strong, self-aware individuals in a complex world
"Zeyzani is proof of what can be built from vision, resilience, and courage. And Between Us Mother Daughter Unfiltered follows its footsteps. Becasue what we wear may express who we are… But how we think, feel, and show up in the world defines who we become." Zeynep Yurderi [Marasheski]