BEHIND THE DESIGNS: ZEYNEP YURDERI
ZEYZANI was formed with the vision of creating wearable art from the soul, to elevate any woman to the center of attention. As Rumi stated: “When you do things from your soul, you feel a river moving in you, a joy.” “This line is not about the fashion; it’s all about the woman –joyful, unique, sexy, and not dominated within the confines of any mold!” states Zeynep Yurderi, the designer and owner of ZEYZANI.
In 2007, Yurderi made the decision of pursuing her passion of designing fashions that embody the ancient designs of Central Asia where she was born and raised, and modernizing them to create tomorrow’s fashions.
Yurderi always carried through her youth a dream of designing and ZEYZANI is the culmination of that dream, “From a very young age, I’ve loved shoes! I think I was 7 when I got a pair of black suede ankle strap shoes with little heels and rainbow colored butterfly embroidery on the front, and that was it, I was in love!”
The ZEYZANI name is derived from Yurderi’s first name [Zeynep] and the fabric name suzani, hand-stitched silk by artisans in Uzbekistan, with vibrantly colored motifs of tulips, paisleys, pomegranates, grapevines and other designs from ancient Greece and the Ottoman Empire.
All ZEYZANI boots, shoes and bags are made of top quality materials and delicately hand-embroidered with bold, prismatic colors, highlighting a new wave of bohemian chic. This line marks a new era in style marked by romance, exoticism, and exclusivity with every step. Each pair is a one-of-a-kind work of wearable art.
In 2009, Yurderi made it official and hung up her business suits as a director for a pharmaceutical marketing company and established her very first retail boutique, named Z’s Treasures in downtown Haddonfield, New Jersey.
Yurderi believes that every woman is sexy, confident and unique, and all they need to do is tap into that feeling and create their own trends. “Sexiness is not a way of dressing – it’s a way of thinking” Yurderi states. “It’s how a woman carries herself through the day-to-day living of her life. And through my designs, I aim to make every woman feel as they deserve, as if they are the center of attention no matter where they go.”
“I’ve had an amazing time so far helping women increase their self-awareness and discover their inner sensualist through my boots,” shared Yurderi. “I’ve always believed that women are at their peak when they feel and look sexy. With that sexiness comes confidence, especially when it emanates from such beautiful hand-crafted pieces of art. My pieces are not about making a fashion statement…they’re simply a personality statement.”
Yurderi loves to see women’s reaction as they see, feel and experience her boots – the way the embroidery catches their eye; the way the fabric wraps around their legs; and especially how women feel once they try on a pair and take a few steps in them.
In 2011, the image of confidence and fun represented in the Zeyzani Collection was extended to children. Bringing out her inner child for Zeyzani Kids, Yurderi continued the tradition by channeling all the rich colors and embroidery into a collection for children to inspire children to love fashion, style, and quality in their shoes as much as she does.
In 2012, Yurderi announced her Zeyzani Men’s Collection’s release, which has quickly become a fashion statement for Men. Her Zeyzani Men’s collection debuted at a fashion show held in Barcelona, Spain.
In 2014, Yurderi opened her ZEYZANI Flagship Store in Moorestown Mall, Moorestown, NJ and debuted her Kaftan Coat collection.
Today, ZEYZANI manufactured footwear can be found in over 70 boutiques in the Unites States and over 30 boutiques across Europe and Australia combined. ZEYZANI is the original brand to use suzani fabric and traditional Turkish textiles in modernized boot and shoe designs, which many companies have tried to immitate but can never compare to the beauty, quality and personalized service that ONLY ZEYZANI can deliver.
“We will always have new designs and new fabrics, but my inspiration behind choosing any particular color or design starts with a passion to create a connection between the pair of boots and the customer who will wear them. Every human being is a beautiful creation, one of a kind, work of art, and I strive to make my collection reflect that!” – Zeynep Yurderi, Designer & Owner
ZEYZANI FLAGSHIP STORE:
MOORESTOWN MALL - 400 Rte 38 #1384 Moorestown, New Jersey, 08057 USA
Tel: 856.439.6183 and on-line at www.ZEYZANI.com